Ekornes Seats of Inspiration Spark Creativity at San Francisco's co.lab

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SOMERSET, NJ (December 9, 2014) – Seats of Inspiration, a traveling innovation lab from Ekornes, Inc., makes its latest stop at San Francisco startup accelerator, co.lab.

Seats of Inspiration celebrates 80 years of Ekornes comfort innovation by sharing its high-tech luxury Stressless® seating with organizations known for revolutionary thought, creativity and ingenuity.

The latest host, co.lab, partners with startups, leveraging the power of digital games to build transformative educational technologies for PK-12 students and teachers.

The innovation lab’s eight Stressless Dream recliners and personal laptop tables provide a collaboration, relaxation and meeting space for co.lab’s resident companies.

“A tremendous amount of creativity goes into the process of developing new educational technologies,” said Cameron White, associate director at co.lab. “We’re partnering with Ekornes Seats of Inspiration because of our shared focus on innovation and the power of creative thought.”

co.lab’s model is based on a series of cohorts during which innovators from leading technology and education companies collaborate to share ideas and develop new initiatives. Seats of Inspiration is present for the third cohort, which includes companies founded by educators, technologists, game developers, school founders, researchers from the University of Wisconsin and the University of California, and a member of President Obama’s Advisory Council on Financial Capability for Young Americans.

“Seats of Inspiration is designed to encourage the free-flow of great ideas,” said Beverly Kastel, Ekornes marketing manager. “Partnering with co.lab to help evolve educational tools is a valued opportunity for Ekornes.”

This is the third stop for Seats of Inspiration, which launched at downtown Boston think-lab, Winsper in July and spent time in Knoxville, Tennessee at the Congressional Medal of Honor Convention in September.

Follow the journey of Seats of Inspiration on Ekornes' Facebook page, co.lab’s Facebook page, Ekornes' Twitter account, co.lab’s Twitter account and Comfy, the Ekornes blog.


About Stressless
Stressless recliners are made in Norway by Ekornes ASA, one of the world’s leading furniture manufacturers. The company also assembles sofas in an American production facility located in Morganton, NC. Since 1971, Stressless has offered tailored comfort through a patented glide technology and lumbar support system designed to match the changing contours of the back. Stressless, the largest Scandinavian furniture manufacturer, is endorsed by the American Chiropractic Association. For more information, visit http://www.ekornes.com/us.

About co.lab
co.lab is an accelerator that works with startups leveraging the power of digital games to build transformative educational technologies for PK-12 students and teachers. Our model is built upon a belief in the need for innovation in education, and in games’ potential to enhance learning – by creating virtual sandboxes that encourage experimentation and engagement, offering new opportunities for collaborative interactions, and unlocking new ways to assess cognitive and social growth.