Ekornes, Inc. Partners with Winsper to Launch Seats of Inspiration in Boston

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Jeff Winsper, president and principal of Winsper, leads a team brainstorm session in the company's new innovation lab in downtown Boston. Winsper is the first participant in Seats of Inspiration, a traveling innovation lab from Ekornes, Inc.

SOMERSET, NJ (July 22, 2014): Seats of Inspiration, a traveling innovation lab from Ekornes, Inc. is making its way across the country, spending one to two months at a time with organizations and groups known for creative thought practices.

This July it will make its first stop at Winsper, a company offering one-of-a-kind marketing ROI services to executives. The innovation lab from Ekornes is comprised of eight Stressless® Dream recliners and personal laptop tables, which will be arranged to create a collaborative workspace for ideation in Winsper’s newly renovated building in historic downtown Boston.

“Seats of Inspiration is a way for us to mark our 80th anniversary and the positive effect innovation has had on our organization,” said Beverly Kastel, Ekornes marketing manager. “We want to share the resources we have with companies making an impact as thought leaders. Winsper is the perfect first partner for this program because of its commitment to the constant evolution of marketing practices.”

The chair grouping will reside in Winsper’s new innovation lab, which will function as a think-tank: a place where no idea is a bad idea.

“The Stressless chairs and Seats of Inspiration will help fuel ‘Winsperation’ by providing a relaxing, yet stimulating environment for ideation to take place,” said JD Norman, executive vice president of strategy and innovation at Winsper. “Like Ekornes, innovation is part of Winsper’s brand and is something we are incredibly proud of.”